The mural celebrates and brings notoriety to my peers like Basquiat and Keith Haring, along with the savvy influencers of the world like Glenn O’Brien and Diego Cortez. “Another facet of the hotel’s mural depicts CBGBs, one of the nightlife-into-daybreak venues that was a key incubator for the downtown music scene. Many people don’t know that Basquiat, in addition to being a painter, was first a celebrated musician in the underground scene,” said Quinones. “Through the art, I intended to celebrate the love for experimental attitude and alternative culture which was paramount at the time-fellow artists Michael Holman, Vincent Gallo and Jean-Michel Basquiat are among some of them in the realms of music. You’ll see it in the hallways and public spaces as well.”Īs the hotel’s art reflects the life of the neighborhood, Quinones, a native of the Lower East Side who began painting subway cars in the ’70s and ’80s, wields the spray can with imaginative skill and a contemplative nature. “The art is woven throughout the entire hotel and, even when you come into the lobby, you’ll see on the ceiling there is an original piece by the artist, who came and painted it. We partnered with him to come in and design some of the work within the hotel,” said Moskal. He was one of the more well-known artists from the Lower East Side during the ’70s and ’80s, including the work that he did from a graffiti standpoint in that neighborhood. It’s being told by bringing in the art and music of a neighborhood and how all that really formed what the Lower East Side is today, so it’s all that coming together,” said Jason Moskal, VP, lifestyle brands, IHG, The Americas.įor the new hotel, which opens in early November, the team at Hotel Indigo sought to infuse the neighborhood’s energy into the design through a ceiling mural and featured works of graffiti art. “It’s a combination of imagery of people and bringing the neighborhood story to life-a timeline of how the LES has evolved over time. Mark Schoenholtz of Eastdil Secured, one of the listing brokers, declined to comment.NEW YORK-Inspired by graffiti murals on subways, the music scene of CBGBs and the electric culture of the city, the aesthetic of Hotel Indigo LES bursts forth demanding to be noticed. The hotel won’t appeal to everyone, like owner-operators with non-union hotels, because its operations other than food and beverage are unionized. He said they had always had planned to develop the site and sell it. I think it’s really one of the best Indigos in the world.”īrack, the owner of two citizenM hotels in New York City (one of which is under construction), and IHG bought the stalled site in 2011, Shamir said, for $45 million. “It’s very unique and really the flagship hotel for Indigo and basically IHG. “It’s a boutique hotel, a lifestyle hotel,” Shamir said. The retail condominium (home to a virtual reality computer technology shop and a building sales office) and garage at the base would not be part of the sale as they have different ownership. Purple, a 15th-floor restaurant, bar and lounge with two terraces amassing 4,480 square feet of outdoor space, as well as a sky lobby, fitness center, business center and outdoor pool. Hotel Indigo LES is 280 feet tall and comprised of 26 stories. While he wouldn’t talk specific numbers, hospitality specialist Sean Hennessey, chief executive officer at Lodging Advisors, said that because the hotel hasn’t been open long, its price will be based on expectations rather than historical performance. operations at Brack, said he expects Hotel Indigo LES to sell for north of $600,000 per key. Shai Shamir, the chief executive officer of U.S. Highlights, he noted, are the higher-end finishes and room designs as well as the unobstructed views from all sides of the building. The hotel, one source with intimate knowledge of the property said, would likely go for $600,000 per key, or $176.4 million, because it is the flagship Indigo for IHG. SEE ALSO: Witkoff and Schrager’s Public Hotel Heads to Foreclosure Auction
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