For the cooperative, the partnership was the right fit as it works closely with the university with several events. LREMC is a member-owned electric cooperative that has 50,000 members in the Hoke, Scotland, Cumberland and Robeson County area, the same area that the university caters to. We have to align with major brands like that if we’re going to go where I think we are capable of going.” “We have a lot we still need to do, but partnerships like this and leadership like (LREMC CEO) Steven’s (Hunt), they see the vision of what we’re trying to do. “Being able to tell our story and try and show our partners return on investment, I think that message has been reciprocated around the community,” he said. This is the second facility naming rights sponsorship with a local business under Christy as last fall the court inside the English Jones Center was dedicated to Lumbee Guaranty Bank. “We will now have one of the best facilities in the Peach Belt (Conference), we will now have one of the best facilities in Division II and it will allow us to try and attract some of the best players in the Southeast.” “This investment is a game-changer for us,” said Lars Andersson, UNCP women’s soccer head coach. Any time they can see those building blocks, locker rooms, grandstands, amenities, it tells the story that we are committed and going in the right direction,” UNCP Athletic Director Dick Christy said. “The kids are here for a short amount of time - four to five years. The changing of the venue’s name from the Varsity Grounds to Lumbee River EMC Stadium is a result of the $500,000 donation, which will also go toward facility improvements to the field that is home to the men’s and women’s soccer programs, as well as many other community events. PEMBROKE - The University of North Carolina at Pembroke athletics department announced on Saturday that it agreed to a 15-year partnership with Lumbee River Electric Membership Corporation that includes the naming rights to the soccer field.
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